Established 1936 · Trainer of Champions

Nine decades at the origin of modern bodybuilding. WEIDER® develops premium sports nutrition trusted by athletes worldwide — now presented for our international distribution and retail partners.

The Heritage

Where sports nutrition began

Before there was an industry, there was Joe Weider. The brand that built the language of strength still carries his name — and his standard.

In 1936, Joe Weider founded WEIDER and effectively created the category we now call sports nutrition. A trainer, publisher and relentless innovator, he put strength training, smart nutrition and recovery on the same page — literally, through the magazines that became Muscle & Fitness and Flex.

Known as the "Trainer of Champions," Joe and his brother Ben co-founded the IFBB and created the Mr. Olympia — the most prestigious title in the sport — while mentoring icons from Larry Scott and Franco Columbu to Arnold Schwarzenegger.

"The bedrock of the supplement industry — the first commercial sports nutrition brand in the world."

Today WEIDER continues that legacy with scientifically formulated products, premium raw materials such as Creapure® creatine made in Germany, and a range that spans everything from everyday protein to the legendary Mega Mass weight gainers. The mission Joe set out has not changed: help people train harder, recover better, and live stronger.

1936
The brand is born

Joe Weider founds WEIDER, the world's first dedicated sports nutrition and bodybuilding brand.

1946
The IFBB is founded

Joe and Ben Weider establish the International Federation of BodyBuilding & Fitness, still the sport's governing body.

1965
Mr. Olympia is created

WEIDER launches the most prestigious title in bodybuilding — still crowning champions today.

1968
Trainer of Champions

Joe Weider brings a young Arnold Schwarzenegger to the United States, shaping a generation of athletes.

Today
90 years of excellence

A complete, scientifically formulated range distributed across more than 120 countries.

The Range

The complete WEIDER catalogue

Filter by category to explore the assortment. Select any product for full descriptions, benefits, ingredients, nutritional values and available variants.

Product information for trade reference only. No consumer pricing or online ordering — distribution is handled through our export team.

Contact Us

Speak to our export team

For distribution, wholesale and import enquiries, reach out directly. We'll get back to you with assortment details, documentation and terms for your market.

International Sales
Bennet
Bennet.Oks@joe-weider.de

Distribution & export partnerships

Partner Support
Jessica
Jessica.Auvinen@joe-weider.de

Wholesale, retail & onboarding

WEIDER Germany GmbH · Trade and export enquiries only. This platform is a product reference for B2B partners and does not offer consumer sales.

OUR PROCESS

From initial inquiry to delivery — here's how we work with our B2B partners to ensure a smooth and transparent collaboration.

1

Inquiry

Reach out to our export team with your product interests, target market, and volume requirements. We'll schedule an introductory call to understand your business.

Reach out to our export team with your product interests, target market, and volume requirements. We'll schedule an introductory call to understand your business.

2

Custom Quote

Based on your selection and order volume, we prepare a tailored commercial offer including pricing, MOQs, lead times, and shipping terms for your region.

Based on your selection and order volume, we prepare a tailored commercial offer including pricing, MOQs, lead times, and shipping terms for your region.

3

Samples & Review

Receive product samples to evaluate quality, taste, and packaging. We can also discuss private-label options and custom configurations.

Receive product samples to evaluate quality, taste, and packaging. We can also discuss private-label options and custom configurations.

4

Order & Delivery

Once confirmed, we handle production, quality control, and international logistics. Full documentation including certificates, lab reports, and customs paperwork provided.

Once confirmed, we handle production, quality control, and international logistics. Full documentation including certificates, lab reports, and customs paperwork provided.

Trade & Export

Built for distribution partners

A heritage brand with international recognition, a broad and proven assortment, and a team that supports your market end to end.

A name that sells itself

Recognised in over 120 countries, with nine decades of bodybuilding heritage behind every label — instant credibility on shelf.

Premium, proven quality

Scientifically formulated with select raw materials such as Creapure® creatine made in Germany, manufactured to rigorous standards.

A full assortment

Seven categories from everyday protein to the legendary Mega Mass gainers — one supplier covers the whole sports-nutrition shelf.